Landing pages are web pages that customers land on while browsing the internet. In terms of marketing, it is a standalone page. It serves a single and focused purpose. This purpose differs from those of the homepage.
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The landing page will allow users to make a trade, and learn about special offers, some new information, or a deal in exchange for providing their contact details. Landing pages may be click-through websites that lead to some other webpage, like an e-commerce portal, or they may be lead-generation pages.
Here are some suggestions for you to design your landing page.
First, Know Your Goals
You need to have an objective in mind before you embark on a marketing campaign. You will need to know if your strategy is working, whether you take a social media approach or you are running a referral marketing campaign. Other objectives of a landing page may include seeking a subscription to an email newsletter, getting your customers to call on your helpline, or asking them to purchase from an online store. A creative landing page will help achieve these objectives.
You should align the goals of your consumers with your organizational goals. For example, if you want your users to subscribe to your email newsletter, you should anticipate they will want something in return like discount vouchers, entertaining content, or some other information.
Design Must Be Simple
Your landing page should be simple to navigate. Include prominent call-to-actions and have no distractions to ensure optimum sales conversion on your landing page. You should provide all the information necessary to convert leads into customers.
Here are a few guidelines to follow to design your landing page with a creatively clean plan with plenty of white space to help users focus on your call to action and products.
- Use large fonts to make it easy for users to go through your landing page.
- Do not add too much animation and sliders on your landing page as they are a distraction and also slow down the load time of the page.
- Test your landing page for mobile optimization.
Clear and Visible Call-To-Action
After you have figured out the purpose of your landing page, you will get a fair idea of what your call to action should be. This is the most critical aspect of a landing page.
The call to action should be related to your business goals. It should also be consistent with the landing page. This includes the text, user experience, pictures, and general layout. Try to give the main CTA a lot of attention and keep other CTAs above the fold.
Include Trust Factors
Think like the user when designing a landing page. Put yourself in the shoes of your users and visitors. Try not to bombard your landing page with sales offers or other adverts. People often witness this when they are browsing online and they become more distrustful.
Your users are likely to abandon your website if they feel you are fraudulent or unprofessional. They will probably avoid your site if it appears unprofessional or fraudulent. The best way to develop trust with your users is to include trust indicators.
Summing Up
The importance of making a creative landing page can never be overemphasized. With advancements in technology, it has become easy to create landing pages that result in getting high conversions. Follow the suggestions mentioned here to help you in making landing pages for your websites.
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